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Sampling Events Optimized With PINATA

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Trusted By Leading Suppliers

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Managing Sampling Events Can Be Painful

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Too Many Moving Pieces

Coordinating and tracking multiple events across locations, agencies, and ambassadors is complex and time-consuming.

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Tracking is a Nightmare

You’re stuck using spreadsheets and emails to stay on top of everything, from communicating with talent to post-event reporting.

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No Clear Results

With messy or incomplete data, you can’t be sure which demos and tasting events are worth the investment.

Make Sampling Execution Smarter With PINATA

01

Simplify Planning and Tracking

Effortlessly schedule events, communicate with ambassadors, and manage reporting from the field, eliminating the need for endless emails and spreadsheets.

Scheduling Event - on laptop
02

Keep Everyone Accountable

Ensure ambassadors and agencies follow through on each event, stick to brand guidelines and budgets, and submit a complete standardized report every time.

Keep Everyone Accountable
03

See What Really Works

PINATA gives you actionable insights from real-time engagement data and seamless integration with your sales data, so you spend your budget on events, agency partners, and retail channels that drive results.

See What Really Works v2
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Built-In Best Practices

Our industry-tested workflows for demos and tastings, developed in partnership with leading Suppliers, seamlessly guide you through execution, reporting, and optimization.

Built in Best Practices
05

Make It Easy On Executives

Share clear ROI reports, trends, and tactical recommendations for event optimization with your leadership team with our out-of-the-box executive dashboards.

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Make It Easy On Talent

Ambassadors can quickly submit proof of completion on the go through our simple mobile workflow, including location, signatures, expenses, photos, and consumer feedback.

Easy on Talents

What Top Suppliers Are Saying

Top 5 U.S. Wine Supplier
50,000+ Demos Optimized

We can now target sampling activity more precisely, increasing sell-through by 50% and increasing trailing lift. As a result, we’re spending more on good events, and less on bad ones.

Sr. Director, Trade Development
Top 5 Wine & Spirits Supplier
200+ Agency Partners Paid Instantly
Consumer sampling has always been central to our brand building, but it was also untracked, analog spending. Were wholesalers respecting our strategic priorities? Were freelancers even showing up to events? We could no longer afford such a significant expense without the ability to measure and optimize performance.
Sr. Manager, Commerce Marketing & Finance Ops
Midsize Wine Supplier
1,000+ Frontline Workers Managed

This is genuinely incredible. Trying to coordinate tastings in the past has been brutal.

Regional Manager

Trusted By Industry Leaders And Emerging Brands

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Turn Your Sampling Events into Measurable Success

Want to learn more?