
Make Sampling Simple
Take the stress out of planning, tracking, and improving demos and tastings with one centralized command center - purpose-built for Suppliers.


Sampling Events Optimized With PINATA
Trusted By Leading Suppliers





Managing Sampling Events Can Be Painful
Too Many Moving Pieces
Coordinating and tracking multiple events across locations, agencies, and ambassadors is complex and time-consuming.
Tracking is a Nightmare
You’re stuck using spreadsheets and emails to stay on top of everything, from communicating with talent to post-event reporting.
No Clear Results
With messy or incomplete data, you can’t be sure which demos and tasting events are worth the investment.
Make Sampling Execution Smarter With PINATA
Simplify Planning and Tracking
Effortlessly schedule events, communicate with ambassadors, and manage reporting from the field, eliminating the need for endless emails and spreadsheets.

Keep Everyone Accountable
Ensure ambassadors and agencies follow through on each event, stick to brand guidelines and budgets, and submit a complete standardized report every time.

See What Really Works
PINATA gives you actionable insights from real-time engagement data and seamless integration with your sales data, so you spend your budget on events, agency partners, and retail channels that drive results.

Built-In Best Practices
Our industry-tested workflows for demos and tastings, developed in partnership with leading Suppliers, seamlessly guide you through execution, reporting, and optimization.

Make It Easy On Executives
Share clear ROI reports, trends, and tactical recommendations for event optimization with your leadership team with our out-of-the-box executive dashboards.

Make It Easy On Talent
Ambassadors can quickly submit proof of completion on the go through our simple mobile workflow, including location, signatures, expenses, photos, and consumer feedback.

What Top Suppliers Are Saying
We can now target sampling activity more precisely, increasing sell-through by 50% and increasing trailing lift. As a result, we’re spending more on good events, and less on bad ones.
This is genuinely incredible. Trying to coordinate tastings in the past has been brutal.
Trusted By Industry Leaders And Emerging Brands
































